May 4, 2019

research + bias

research + bias

We all say we do research. We want to find the best products from the best companies that are best for our families.

Whether it is nutrition products, food products, cleaning products, household stuff, etc.

But it can be hard to know what is the best. What is least biased.

I know I have done "research" in the past where I have picked the articles that support what  already believe. No one wants to be wrong.

We want confirmation bias.

the tendency to interpret new evidence as confirmation of one's existing beliefs or theories.
We hold on to things that confirm what we already believe or want to believe and we poo-poo articles that conflict.

But it doesn't do anyone any good. Especially when people are trusting you and your recommendations.

Nobody is perfect. I am not perfect. But when doing research I think all of us should do it with bias in mind.

Are you craving a simple life?

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